Section 1 — Hero

First impression. Must hook Sarah in 3 seconds on mobile at 11pm.

1.1
Gold brand + tagline + CTA (current V35)

Sleep Club

Private pillow audio. Calm for you, silence for them.

by Drowsie

Sleep Tonight — $69/year

Speaker included · Free shipping · 60-day guarantee

1.2
Price-first — lead with the deal, not the brand

PILLOW SPEAKER + SLEEP APP

$69/year

A Bluetooth speaker under your pillow.
200+ sleep sounds only you can hear.
Your partner won't know it's there.

Get Drowsie — Free Shipping
⭐ 4.4/5 · 403 reviews
🛡️ 60-day guarantee
↩️ Cancel anytime
1.3
Question-led — empathy first, product second

What if tonight
you actually slept?

A pillow speaker that plays sleep sounds only you can hear. No earbuds. No noise machine waking the house. Just sleep.

Try Sleep Club — $69/year

Speaker included · 60-day money-back guarantee

1.4
Ultra-minimal — single statement + CTA

DROWSIE

Sleep sounds under your pillow.
Only you hear them.

$69/year · Speaker included · 60-day guarantee

Join Sleep Club
1.5
Social proof hero — lead with the community
★★★★

4.4 stars · 403 verified reviews

"I haven't slept this well
in fifteen years."

Sleep Club: a pillow speaker + app for $69/year. It plays sleep sounds under your pillow — only you hear them.

Sleep Tonight — $69/year

Free shipping · 60-day guarantee · Cancel anytime

Section 2 — Clock / Empathy

Mirror her 2AM reality. Make her feel seen.

2.1
Digital clock + empathy lines (current V35)
2:47
AM

Your to-do list is replaying on loop.

He's sleeping. You're not.

Tomorrow will be harder than today.

2.2
No clock — pure narrative, slower build

The house is quiet.

Everyone's asleep.

Except you.

You've checked your phone twice. Counted backwards. Tried breathing exercises. Flipped the pillow to the cool side.

Nothing works when the problem is how you listen, not what you listen to.

2.3
Specific racing thoughts — make it personal
2:47
AM

The meeting tomorrow. Did I reply to that email? The kids' lunches. Why did I say that at dinner? The electricity bill. Is that a headache starting? What time is school pickup? I should drink more water. His breathing is so loud. Why can't I just—

Your mind won't stop. Your body won't rest.

What if you could give your brain something else to listen to?

2.4
Countdown — urgency framing

YOUR ALARM GOES OFF IN

4hrs 13min

You haven't slept yet.

Tomorrow you'll be exhausted. You know the feeling.

You'd give anything to just... turn your brain off.

2.5
First-person whisper — intimate voice

A SLEEP CLUB MEMBER, 3 MONTHS AGO

"I used to lie there for hours. Jealous of how easily he fell asleep. Angry at myself for not being able to."

"I tried everything. Apps, supplements, meditation. Nothing stuck."

"Then someone told me about listening differently."

— Sarah M., 52, Melbourne

Section 3 — Sound Familiar / The Problem

Disqualify what she's already tried. Reframe the problem.

3.1
Strike-through list + reframe (current V35)

Sound familiar?

Melatonin gummies
The Calm app — $70/year for guided breathing
AirPods in bed — sore ears by midnight
That $200 white noise machine (wakes the whole house)
Magnesium, lavender, counting backwards from 1000

The problem isn't that audio doesn't work.

It's that you can't play it the way you need to — privately, under your pillow, without disturbing anyone.

3.2
Tried / Result cards — two-column failure grid

Calm / Headspace

$70/yr. Works through phone speaker. Wakes partner.

AirPods in bed

Sore ears. Fall out. Dead by 3am.

White noise machine

Fills the room. Partner complains. Can't travel with it.

Supplements

Melatonin, magnesium, CBD. Still awake at 2am.

The content was fine. The delivery was the problem.

3.3
Receipt style — itemised sleep spending

YOUR SLEEP SPENDING — LAST 12 MONTHS

--- RECEIPT ---

Calm app$69.99
AirPods Pro$249.00
White noise machine$39.95
Melatonin x12$29.88
Magnesium$24.95
TOTAL$413.77
NIGHTS SLEPT WELL0

You don't need more products.

You need a different way to listen.

3.4
The graveyard — grid of failed attempts with X

The sleep product graveyard

💊

Melatonin

🧘

Calm App

🎧

AirPods

📱

Headspace

🔊

Noise machine

🌿

Supplements

All great in theory. All missing one thing.

Private delivery. Under your pillow. Without disturbing anyone.

3.5
Conversational scroll — second person narrative

First, you tried melatonin.

Then Calm. Then Headspace. $140 a year on apps that play through your phone speaker while your partner groans.

You bought AirPods. Sore ears by midnight. One fell behind the bed.

You bought a white noise machine. Now the whole room sounds like an aeroplane cabin.

Nothing works. Not because the sounds are wrong—

—but because you can never listen the way you need to. Privately. Comfortably. Without anyone else hearing.

Section 4 — How It Works + Trust

Explain the mechanism. Build confidence. Give permission to buy early.

4.1
3-step cards + trust bar + CTA (current V35)

Three steps. Twenty minutes.

1
Slip under pillow
Whisper-thin. You won't feel it.
2
Play from app
200+ sounds, stories, tinnitus tracks. Or Spotify, Audible — any app.
3
Only you hear it
Sound through your pillow. Partner sleeps in silence.
⭐ 4.4/5 from 403 reviews
🛡️ 60-day money-back
📦 Free shipping
↩️ Cancel anytime
Sleep Tonight — $69/year

Speaker included. Delivered to your door.

4.2
Horizontal timeline + inline review + CTA

Unbox & charge

USB-C, 2 hours. You'll do this once a week.

Pair via Bluetooth

Shows up like any speaker. Tap to connect.

Slide under pillow, press play

That's it. Sound goes through the pillow. Only you hear it.

"I was sceptical. Set it up in literally 30 seconds. That night I slept 7 hours straight."
Karen T., 44, Brisbane · ★★★★★
Try It Risk-Free — $69/year
4.3
Comparison table: earbuds vs speaker vs white noise

Not earbuds. Not a noise machine. Better.

Earbuds
Drowsie
Comfortable all night
Partner can't hear
Won't fall out
10+ hour battery
No ear pressure
Under $70/year
$249+
$69
⭐ 4.4/5 · 403 reviews
🛡️ 60-day guarantee
📦 Free shipping
Sleep Tonight — $69/year
4.4
Photo-first: product in situ + 3 bullet points
Drowsie under pillow
🛏️

Slides under any pillow

Thinner than your phone. Soft fabric casing. You won't feel it.

🔇

Only you hear it

Sound conducts through the pillow directly to your ear. Not through the air.

🎵

Works with any audio

Sleep Club app, Spotify, Audible, podcasts — standard Bluetooth.

Get Drowsie — $69/year

Free shipping · 60-day guarantee · Cancel anytime

4.5
Split: problem left / solution right

WITHOUT DROWSIE

Earbuds hurt. Speaker wakes partner. Apps play through phone. White noise fills the room. You lie awake.

WITH DROWSIE

Sound travels through your pillow. Only you hear it. Partner sleeps in silence. You're out in 20 minutes.

Bluetooth 5.0 · 10hr battery · Works with any app · $69/year including speaker

Try It Risk-Free
⭐ 4.4★ · 403 reviews
🛡️ 60-day guarantee

Section 5 — Product Reveal

Show the speaker. Make it tangible. Kill the "is this real?" doubt.

5.1
Photo + floating product + specs + video (V35 current)
Drowsie closeup

Meet Drowsie

Drowsie
Bluetooth 5.010hr batteryWhisper-thinOnly you hear it

No earbuds. No sore ears. No "where did my AirPod go?" at 3am.

5.2
Full-width lifestyle photo with text overlay
Woman sleeping with Drowsie

Slip it under your pillow.
Only you can hear it.

Bluetooth 5.0 · 10hr battery · Whisper-thin

See How It Works
5.3
Spec-heavy: detailed feature grid for the researcher
Drowsie

Drowsie

The world's thinnest pillow speaker. Designed to disappear under your pillow and play audio only you can hear.

📡

Bluetooth 5.0

10m range, auto-reconnect

🔋

10hr Battery

USB-C fast charge

📏

8mm Thin

Softer than a credit card

🔊

3x Speakers

50mm drivers, 360° sound

🔇

Partner-silent

Sound stays in the pillow

CE & FCC

Safety certified

5.4
What's in the box — unboxing layout

Everything you need. Nothing you don't.

🔈

Drowsie Speaker

Whisper-thin, soft fabric

🔌

USB-C Cable

Charge weekly, 10hr battery

📱

Sleep Club App

200+ sounds, stories, tracking

📖

Quick Start Guide

30-second setup

Ships free in 3-5 business days (AU & US)

5.5
Anti-earbuds: side-by-side with AirPods pain

You already know earbuds
don't work in bed.

🎧 Earbuds / AirPods

✕ Sore ears after 30min
✕ Fall out when you roll
✕ Dead by 3am
✕ $249+ to replace

🔈 Drowsie Pillow Speaker

✓ Zero ear pressure
✓ Stays put all night
✓ 10hr battery
✓ $69/yr (included)

Sleeping with Drowsie

Section 6 — Partner Proof

Address the #1 objection: "Will this bother my partner?"

6.1
Linda K featured quote + emotional follow-up (V35)

"My husband sleeps right through it. He doesn't even know it's there. That's the whole point."

— LINDA K., VERIFIED BUYER

No more arguments about noise.

No more guilt about keeping someone awake.

Just sleep. Just yours.

6.2
Two sides of the bed — split screen

YOUR SIDE

Rain on a tin roof. Gentle waves. A bedtime story about a forest.

Calm. Warm. Drifting off.

THEIR SIDE

· · · · · · · ·

Complete silence.

That's the whole point.

6.3
Multiple short partner quotes stacked

"I had no idea she was using it until she told me."

— Tom, Linda's husband

"She sleeps better, which means I sleep better. Best money we've spent."

— Mark, Sarah's partner

"I used to wake up when she'd play rain sounds on her phone. Now? Nothing."

— James, Wendy's husband

Your sleep. Their silence. Everyone wins.

6.4
Story format — Sarah's bedtime (narrative)

It's 10:30pm. Sarah sets her phone on the nightstand.

She opens Sleep Club. Taps "Rain on a Tin Roof."

Sound fills her pillow — not the room.

Her husband rolls over. Hears nothing. Falls back asleep.

By 10:50, Sarah's eyes are closed.

By 11, she's asleep. For the first time in years — without guilt.

6.5
Stats-led: partner conflict data
67%

of couples have argued about bedroom noise.

"We used to fight about it. I'd want rain sounds, he'd want silence. Now we both get what we want."
Rachel P., 49, Adelaide · ★★★★★

Drowsie ends the bedtime negotiation.

Section 7 — Your App + BYO Audio

Show the app value. Make clear it works with existing apps too.

7.1
2x2 feature grid + BYO callout (V35 current)

The only app built for your pillow

Every sound mixed for pillow listening. Not another meditation app.

🎵
200+ Sounds
Mixed for pillow listening
📖
AI Bedtime Stories
New story every night
🔔
Tinnitus Masking
Clinically-inspired
📊
Sleep Tracking
Learns what works

🎧 Also works with Spotify, Audible, podcasts — any audio.

7.2
Persona-based: "For your specific problem"

What keeps you up?

🧠

Racing mind?

Sleep stories + nature sounds designed to replace your thoughts with something softer.

🔔

Tinnitus?

Clinically-inspired masking sounds that help you stop hearing the ringing long enough to fall asleep.

💑

Partner bothered by noise?

Sound stays in your pillow. They hear absolute silence. Problem solved.

🎧 Also works with Spotify, Audible, and any audio app on your phone.

7.3
"Not another meditation app" — comparison table

Not another meditation app.

Sleep Club is built specifically for pillow speakers.

Calm
Sleep Club
Pillow-mixed audio
Tinnitus masking
AI bedtime stories
Hardware included
Annual price
$70
$69

Works with Spotify, Audible, podcasts — you're not locked in.

7.4
Content categories showcase

Find your sound.

🌧️ Rain & Storms 🌊 Ocean & Water 🌲 Forest & Nature ☁️ White & Pink Noise 📖 Sleep Stories ✨ AI Bedtime Stories 🔔 Tinnitus Masking 🧘 Guided Relaxation 🎵 Ambient Music

All mixed specifically for under-pillow listening. Plus: works with Spotify, Audible, any app.

7.5
Single feature deep-dive: tinnitus masking

The ringing stops mattering

Sleep Club includes clinically-inspired tinnitus masking sounds that sit just below your ringing frequency. They don't cure tinnitus — they make it fade into the background long enough for you to fall asleep.

"First time I've fallen asleep without the ringing in 8 years."
Margaret W., 58, Perth · ★★★★★

CE & FCC certified. Consult your doctor for medical advice.

Section 8 — Pricing + Membership

Close the deal. Make the maths impossible to argue with.

8.1
Two-card comparison + timeline (V35 current)

Same price as Calm. But built for sharing a bed.

Just Speaker
$99
One-time · No app
8.2
Single card — just Sleep Club, no decoy

SLEEP CLUB MEMBERSHIP

$69/year

That's 19¢ per night. Speaker included.

✓ Drowsie pillow speaker (free shipping)

✓ 200+ sounds, stories, tinnitus masking

✓ Sleep tracking & personalisation

✓ New speaker every 2 years

✓ Cancel anytime — keep the speaker

60-day money-back guarantee

8.3
Price-per-night hero: giant 19¢ with details below
19¢

per night

$69/year. Speaker delivered free. 200+ sleep sounds. Tinnitus masking.
New speaker every 2 years. Cancel anytime.

Start Sleeping Better

60-day money-back guarantee · Free shipping AU & US

8.4
Daily comparison: coffee vs streaming vs Sleep Club
☕ Morning coffee$5.50/day
📺 Netflix$0.73/day
🧘 Calm app$0.19/day
🛏️ Sleep Club (speaker + app)$0.19/day

Same daily cost as Calm. Except you get a physical speaker included.

Join Sleep Club
8.5
Guarantee-led pricing — risk reversal first

Sleep better in 60 nights. Or get every cent back.

We'll ship you a Drowsie speaker for free. Use it for 60 nights. If you don't love it — full refund, we cover AU return shipping, and you keep the app access until your year ends.

$69/year

Speaker + App + New hardware every 2 years

Try It Risk-Free
📦 Free shipping
↩️ Cancel anytime
⭐ 4.4★ · 403 reviews

Section 9 — Audio Demo

Let her hear it. Sensory proof beats any copy.

9.1
3 audio cards + "put phone under pillow" (V35)

The sound

Don't trust our description. Listen.

🌧️
Rain on a Tin Roof
🌊
Ocean Waves
☁️
White Noise

Tap play and put your phone under your pillow. That's close to what Drowsie sounds like.

9.2
Single featured track — minimal, focused

🌧️

Rain on a Tin Roof

Our most popular sleep sound

💡 Try this: put your phone under your pillow and press play. That's what Drowsie sounds like — except warmer and closer.

9.3
Category grid — browse by mood

200+ sounds. One pillow.

Browse by what you need tonight.

🌧️

Rain

🌊

Ocean

🌲

Forest

☁️

White Noise

📖

Stories

🔔

Tinnitus

9.4
Before/after: phone speaker vs under pillow

Two ways to hear sleep sounds.

📱

Phone speaker

Fills the room. Wakes partner. Tinny. Phone screen glows.

🛏️

Under your pillow

Private. Warm. Immersive. Like the sound is inside your head.

💡 Put your phone under your pillow right now and play any sound. That's the difference.

9.5
Quote-led: "I put on rain and I was out"

"I put on the rain sounds, closed my eyes, and I was out in ten minutes. My husband didn't hear a thing."

— Natalie C., Melbourne

🌧️ Rain🌊 Ocean☁️ White Noise📖 Stories🔔 Tinnitus

200+ sounds, all mixed for under-pillow listening.

Section 10 — The Embarrassing Maths

Make the value undeniable. Show what she's already spending.

10.1
Itemised comparison cards (V35)
Calm / Headspace$70/yr
AirPods$249
White noise machine$40
Supplements$30/yr
Total/year$140–390
Sleep Club: speaker + app + hardware refresh$69/yr
19¢

per night. Speaker included.

10.2
Visual bar chart style
AirPods
$249
Calm
$70
Noise machine
$40
Sleep Club
$69

Same price as Calm — but you get a speaker included.

10.3
Giant 19¢ hero — minimal, punchy
19¢

per night

Less than a gummy. Less than a meditation app.
And it comes with a physical speaker delivered to your door.

10.4
"Cancel everything else" checklist

Sleep Club replaces all of this.

Calm subscriptionSave $70/yr
Headspace subscriptionSave $70/yr
Monthly melatoninSave $30/yr
Replacement AirPodsSave $249
Sleep Club (everything above + speaker)$69/yr
10.5
Emotional framing: cost of NOT sleeping
3.2 hrs

lost every week to restless nights

$2,280

annual cost of poor sleep (productivity, health, mood)

Sleep Club: $69/year

That's 3% of what bad sleep costs you. Speaker included.

Section 11 — Reviews

Social proof. Mix honest negatives with glowing positives.

11.1
Vertical stack — 6 cards (V35)

Don't take our word for it.

"I haven't slept this well in 15 years."
Sarah M., 52, Melbourne
★★★★★
"Bluetooth disconnects sometimes if I roll onto it. Sound quality is really nice though."
Karen T., 44, Brisbane
★★★★
"The tinnitus sounds are a game changer. First time in 8 years."
Margaret W., 58, Perth
★★★★★
"I cancelled Calm within a week. The pillow speaker changed everything."
Wendy L., 49, Melbourne
★★★★★
11.2
Featured review hero + supporting quotes

"I cried the first morning I woke up actually rested. Not exaggerating."

— Rachel P., 49, Adelaide · ★★★★★

"Game changer for tinnitus."

Margaret W. ★★★★★

"Cancelled Calm within a week."

Wendy L. ★★★★★

"BT drops sometimes. Sound is great."

Karen T. ★★★★

"Best $69 I ever spent on Mum."

Jess R. ★★★★★

11.3
Category-sorted: by problem solved

🧠 RACING MIND

"My anxiety at bedtime is basically gone. Sleep stories and I'm out in 10 minutes."
Natalie C., 41 · ★★★★★

🔔 TINNITUS

"First time I've fallen asleep without the ringing in 8 years."
Margaret W., 58 · ★★★★★

💑 PARTNER

"My husband sleeps right through it. That's the whole point."
Linda K. · ★★★★★
11.4
Chat bubbles — conversational feel

"15 years of bad sleep. This fixed it in one week."

Sarah M., 52 ★★★★★

"Bought for my mum. She calls every week to thank me 😂"

Jess R., 34 ★★★★★

"Honest: BT drops if you squash it. But the sound? Incredible."

Karen T., 44 ★★★★

"Cancelled Calm. Forgot I had it. This is better."

Wendy L., 49 ★★★★★

4.4★ from 403 verified reviews

11.5
Numbers-first: stats + key quotes
403

verified reviews

4.4★

average rating

93%

choose Sleep Club

"I haven't slept this well in 15 years. I actually look forward to bedtime now."
Sarah M., 52, Melbourne · ★★★★★
"Took a few nights to get used to. But now I can't sleep without it."
Diane H., 55, Hobart · ★★★★

Section 12 — Dawn / Morning After

The emotional payoff. She slept. Everything's different.

12.1
Photo + dawn gradient + morning copy (V35)
Morning after

Your first morning after Sleep Club

You slept through the night.

The alarm didn't wake you — the light did.

You feel rested. Actually rested.

12.2
Text-only — quiet, intimate

The light comes in through the curtain.

Your alarm hasn't gone off yet.

You don't feel tired.

You feel... ready.

12.3
Before / after split

BEFORE DROWSIE

Awake at 2am. Exhausted by 7. Snappy with the kids. Three coffees just to function. Dreading bedtime.

AFTER DROWSIE

Asleep by 10:30. Woke with the light. Present with the kids. One coffee because you want to, not because you have to.

12.4
Week calendar view

Mon

😴

6hrs

Tue

😊

7hrs

Wed

😊

7.5hrs

Thu

😴

6.5hrs

Fri

🥰

8hrs

Sat

🥰

8.5hrs

Sun

🌟

9hrs

It gets better every night.

12.5
Photo overlay — morning light
Morning

This is what rested feels like.

You forgot, didn't you?

Section 13 — FAQ

Kill the last objections. Instant answers, no gimmicks.

13.1
Accordion — instant open (V35)

Questions we hear at 2 AM

How does the speaker work?
Flat Bluetooth speaker that slips under your pillow. Sound goes through the pillow to you. Partner won't hear it. Works with our app or Spotify, Audible, podcasts.
What's the 60-day guarantee?
Don't love it? Full refund. We cover AU return shipping. No questions asked.
Does it work with Spotify?
Yes. Standard Bluetooth — works with any audio app on your phone.
Is it safe for tinnitus?
Our masking sounds help many members sleep despite tinnitus. CE & FCC certified. Consult your doctor for medical advice.
13.2
Card grid — all answers visible

Quick answers

How does it work?

Bluetooth speaker under your pillow. Sound goes through the pillow to you. Partner hears nothing.

Money-back guarantee?

60 days. Full refund. AU return shipping covered. No questions.

Works with Spotify?

Yes. Standard Bluetooth. Any app on your phone works.

Battery life?

10 hours. USB-C charge. More than enough for a full night.

Safe for tinnitus?

Masking sounds help many members. CE/FCC certified. Consult your doctor.

Can I cancel?

Anytime. 2 taps. Keep the speaker either way.

13.3
Conversational: "You're wondering..."

We know what you're thinking.

"Will I feel it under my pillow?"

No. It's 8mm thin — thinner than your phone. Soft fabric casing.

"What if it doesn't work for me?"

60-day guarantee. Full refund. We cover AU return shipping.

"Am I locked into your app?"

Nope. Standard Bluetooth. Use Sleep Club, Spotify, podcasts — anything.

"Is $69/year really worth it?"

That's 19¢ per night. Less than Calm. And you get a speaker included.

13.4
Minimal pills — expandable on tap

Quick answers

How it works →60-day guarantee →Works with Spotify →Battery life →Tinnitus safe? →Cancel anytime →

Tap to expand (on live site)

13.5
Dark FAQ — stays in night mode

Questions we hear at 2 AM

How does the speaker work?
Flat Bluetooth speaker under your pillow. Sound conducts through the pillow to you. Partner won't hear it. Works with our app or any audio on your phone.
What about the guarantee?
60 days. Full refund. We cover AU return shipping. No questions asked.
Does it work with Spotify?
Yes — standard Bluetooth. Spotify, Apple Music, Audible, podcasts, anything.
10hr battery — really?
Really. USB-C charge during the day, lasts all night. Most members charge once a week.

Section 14 — Final CTA

Last chance. Close the sale. Make it easy to say yes.

14.1
"Tonight Could Be Different" (V35)

Tonight Could Be Different

Join 403 women who stopped dreading bedtime.

Sleep Tonight — $69/year

60-day guarantee · Free shipping · Cancel anytime

14.2
Urgency: "Your speaker ships tomorrow"

ORDER TONIGHT

Your speaker ships tomorrow.

By this time next week, you'll have it under your pillow.
By the week after, you'll wonder why you waited.

Join Sleep Club — $69/year

Free shipping · 60-day guarantee · Cancel anytime

14.3
Guarantee-led close: risk reversal

Try it for 60 nights.
If you don't love it — full refund.

We cover AU return shipping. You keep app access until your year ends. We're that confident you'll love it.

Try Sleep Club Risk-Free — $69/year

Speaker included · Free shipping · Cancel anytime

14.4
Emotional: "You deserve rest"

You've tried everything.

You've spent hundreds on things that didn't work.

You deserve to sleep well.

Sleep Club.
$69/year.

Sleep Tonight

Speaker delivered free · 60-day guarantee · Cancel anytime

14.5
Dark close — stays in night mode

Tonight.

Private audio under your pillow. 200+ sleep sounds.
Your partner won't hear a thing.

Join Sleep Club — $69/year

Speaker included · Free shipping · 60-day guarantee

or buy speaker only — $99

Sleep Club by Drowsie · Melbourne, Australia

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